Cover of “Arena – Yugoslav magazine of cinema, television and theatre” featuring the Italian actress Gina Lollobrigida, 07.06.1959.
During the 1950s and 1960s, Socialist Yugoslavia experienced an opening up to cultural products from Western Europe and the United States. Due to geographic proximity, Italian pop culture propagated by television, cinema, radio and magazines played a key role in the emergence of consumerism on the other side of the Adriatic Sea, prompting transfers, appropriations, and collaborations. In this episode, we discuss several domains related to this phenomenon such as cross-border shopping, music and cinema. The transnational dimension including Italy, Yugoslavia and beyond, offers an occasion for reflecting on the intersections of cultural, social, and diplomatic history during the Cold War.
Francesca Rolandi obtained a Ph.D. degree in Slavic Studies at the University of Turin. She is the author of “Con ventiquattromila baci. L’influenza della cultura di massa italiana in Jugoslavia (1955-1965)”, a monograph about the influence of Italian popular culture on Yugoslavia. Francesca is currently working on a project related to the Adriatic route of East European asylum seekers in Cold War Europe. She feels at home in the former Yugoslavia and regards pop culture as a meaningful perspective to investigate historical processes.
To cite this episode: Rolandi, Francesca; Guidi, Andreas (2017): Italian pop culture in Yugoslavia: Transfers and encounters across the Adriatic, 1950s-1960s, The Southeast Passage #014, 12.01.2017, http://thesoutheastpassage.com/podcast/rolandi-italian-pop-culture-yugoslavia-1950s-1960s
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Advertisement of the Italian textile brand Leacrila in the magazine “Svijet”
Back cover of the magazine “Ilustrovana politika” featuring the Italian singer Rocco Granata, author of the popular song “Marina”